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ICC, BCCI, ministry of education and UNICEF launch CRIIIO 4 GOOD initiative for gender equity

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Senior Correspondent

AHMEDABAD: The International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), the union ministry of education and UNICEF India along with with 1000 children launched CRIIIO 4 GOOD, a new online, life skills learning modules, to promote gender equity among girls and boys on September 28.  

Present at the event held at the Narendra Modi Stadium, in Ahmedabad were Dharmendra Pradhan, union minister of education, Dr Kuberbhai Dindor, Gujarat minister of primary, secondary and adult education and tribal welfare, Jay Shah, honorary secretary, BCCI, Smriti Mandhana, Indian cricketer and celebrity Supporter for ICC-UNICEF CRIIIO 4 GOOD initiative and Cynthia McCaffrey, Representative, UNICEF India.

 Speaking on the occasion, Pradhan said, "Empowerment of women, especially young girls has been the fundamental principles of National Education Policy (NEP) 2020 under the leadership of PM Narendra Modi. Glad that through #Criiio4Good, the power of sports and popularity of cricket is being used as a medium to empower the girl child and spread awareness about gender equity.”

Mandhana, while delivering the first learning modules to over 1000 school children at the stadium, said: “I am immensely proud to support the CRIIIO 4 GOOD. The modules are extremely engaging, and they use the power of cricket to talk about essential life skills and gender equity, among girls and boys in a fun, interactive way. Both girls and boys must be equally supported to reach their full potential, in sports and in life. This is an effort to give a message out in a simple and engaging manner.”

 Jay Shah said, "The Cricket World Cup is set to inspire the children of India over the course of the next two months and this initiative is a landmark step towards empowering the youth of our nation. CRIIIO 4 GOOD not only promotes the values of cricket but also imparts crucial life skills, including the significance of gender equity. It's a significant stride towards